WHAT IS WATERLESS BEAUTY? THE FACTS:
From a technical perspective, the definition of anhydrous is a substance that contains no water. When it comes to beauty, anhydrous products are those that are water-free.
You might be surprised to learn that most beauty products contain anywhere from 70-80% water, with shampoos, gels, and toners ringing in closer to 95%.
A quick scan of the back of your beauty products will prove this point, listing water (or aqua) as one of the first ingredients. This means that the products are going to be diluted—and likely not as effective.
KEY BENEFITS OF WATERLESS BEAUTY
Water has reigned supreme as an additive because it’s both an affordable and neutral ingredient—it can be added to virtually any product without concerns over skin reactions. However, H2O does promote the growth of microorganisms, which means that preservatives must also be present, raising questions, particularly within the clean beauty community, over potential negative impacts. Waterless enthusiasts will also argue that water actually dries out the skin, taking natural oils away as it evaporates.
Anhydrous products, on the other hand, are naturally self-preserving and often use concentrated forms of antioxidants to keep their formulas fresh, which can carry additional skin benefits. When you remove the water, you can produce more highly concentrated formulas, which means lighter applications of a product with the same amount of oomph. In other words, a little goes a long way. What’s more, this smaller footprint requires less packaging and reduces transportation costs.
Anhydrous beauty represents the ultimate luxury in skincare. The rich formulas and high concentration of ingredients literally feel expensive to the touch. Because you only need a small amount of product.
Our whole range is anhydrous and highly concentrated. Packed full of vitamins and skin loving omegas. All of our products are 99% organic and 1% natural.
Elements from this blog have been written by Roseanna Roberts for beautymatters.com
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