Anhydrous skincare - What is it?
Anhydrous is a substance that contains no water.
When it comes to beauty, anhydrous products are those that are water-free.
Our entire range is anhydrous and highly concentrated, packed full of vitamins and skin loving omegas.
You might be surprised to learn that most beauty products contain anywhere from 70-80% water, with shampoos, gels, and toners ringing in closer to 95%.
A quick scan of the back of your beauty products will prove this point, listing water (or aqua) as one of the first ingredients. This means that the products are most likely going to be diluted.
Water has reigned supreme as an additive because it’s both an affordable and neutral ingredient—it can be added to virtually any product without concerns over skin reactions.
However, H2O does promote the growth of microorganisms, which means that preservatives must also be present, raising questions, particularly within the clean beauty community, over potential negative impacts. Waterless enthusiasts will also argue that water actually dries out the skin, taking natural oils away as it evaporates.
Anhydrous products, on the other hand, are naturally self-preserving and often use concentrated forms of antioxidants to keep their formulas fresh, which can carry additional skin benefits.
When you remove the water, you can produce more highly concentrated formulas, which means lighter applications of a product with the same amount of oomph. In other words, a little goes a long way. What’s more, this smaller footprint requires less packaging and reduces transportation costs.
Why is water saving so important for our planet and what are the positive climate knock on effects of saving water?
Water is a precious resource – Climate change, and the more extreme weather that comes with it, means that water supply is becoming more unpredictable than in years gone by.
Clean, fresh water is a limited resource, with all the severe droughts happening in the world, the limited supply of fresh water is becoming one of our most valuable resources.
While almost 70% of the Earth is made up of water, many parts of the world suffer from clean water shortage. Conserving water is important because it keeps water pure and clean while protecting the environment. Only 2% of the Earth’s fresh water supply is locked in ice caps and glaciers, while 97.5% of the earth’s water is saltwater.